Asos & Morey Smith Design Award: 2013

The Brief for this project was to create a new clothing rails for the iconic clothing brand Asos. The brief focused on being cost effective in design and increasing storage space for clothes and other items while it also being easy to use. My design for this project focused on improving the existing rails which made it cost effective by adding the metal grid to the inside of the clothing rails which increased the rails storage space enormously for clothes and accessories but with the basin and a flat top the rail was now also able to accommodate to shoes and other items.